As of July 15, 2026, China has implemented a new regulatory framework for AI services that simulate human personality and provide continuous emotional interaction. Drafted by the Cyberspace Administration of China and four other state agencies, the rules aim to curb emotional dependency and prevent digital entities from replacing real-world human relationships.
Strict Restrictions for Minors
The regulations are particularly stringent regarding minors. Companies are prohibited from offering services that simulate romantic, familial, or other close personal relationships to underage users. For children under 14, any form of anthropomorphic AI interaction now requires explicit parental consent. Authorities believe that intense emotional involvement with AI systems could increase the risk of addiction and negatively impact the social and cognitive development of minors.
Transparency and 'Minor Mode'
Providers are now legally obligated to clearly inform users that they are interacting with an artificial intelligence system rather than a real person. These disclosures must appear at critical moments, such as during login or when the system detects signs of excessive attachment. Furthermore, platforms must implement a mandatory 'minor mode,' which includes:
- Usage time limits and regular reminders about real-life activities.
- Parental controls to block specific AI characters.
- Restrictions on in-app purchases and payments.
Data Privacy and Enforcement
Recognizing that conversations with AI companions often involve sensitive personal disclosures—such as fears and psychological issues—the framework mandates strict encryption and access controls. Interaction data generally cannot be shared with third parties or used for model training without separate, explicit consent. Non-compliance can lead to severe penalties, including fines, restrictions on new user registrations, or the total suspension of the service if risks to public health or life are identified.
