While the digital landscape is increasingly shaped by artificial intelligence, LinkedIn is moving to empower users against low-quality automated content. On Thursday, the professional networking platform introduced a “Seems like AI slop” button, accessible via the options menu on individual posts, to help flag content that appears overreliant on AI.
Combating Mass Automation
LinkedIn’s Chief Product Officer, Hari Srinivasan, revealed the scale of the challenge, noting that the platform blocks hundreds of thousands of automated comment attempts daily. In the last few months alone, the company has prevented billions of other automation attempts, including large-scale posting of “slop.”
“Slop is hard to define and the definition changes; this lets us tune our models and make better feeds,” Srinivasan stated. As part of this shift, LinkedIn is removing its “enhance your post” tool in favor of a proofreading feature designed to preserve the user’s unique voice, while simultaneously reinforcing profile and page verification processes.
The Prevalence of AI Content
The new feature arrives amid a surge in AI-generated material. A study by the detection tool Pangram recently found that 40% of long-form posts and 30% of short-form posts on LinkedIn were flagged as being fully generated by AI. Srinivasan clarified that while AI can be used to refine thoughts, the new tool aims to identify content that feels “inauthentic.”
A Divided Tech Landscape
LinkedIn's approach mirrors a broader industry debate. Snapchat recently announced it would stop recommending fully AI-generated videos in its Spotlight feature to prioritize “authentic creativity.” Conversely, Meta is leaning into the trend, recently launching its Muse Image and Muse Video models. CEO Mark Zuckerberg argued that these tools would “dramatically expand the universe of content” available to users, viewing AI generation as a way to increase engagement.
