Google has announced the integration of its latest AI models into Google Vids, making high-quality video production accessible to every Google account holder at no cost. Utilizing the Gemini Omni 1.1 Flash model, users can now generate 1080p HD content directly from their browser, eliminating the need for professional editing skills.
Creative Control and HD Production
The new tool allows users to act as "directors" rather than just prompters. According to the announcement, creators can now:
- Extend scenes while maintaining visual consistency in lighting, characters, and environment.
- Set precise durations for clips to align perfectly with voiceovers or scripts.
- Generate new scenes in full 1080p HD or upscale existing AI-generated clips.
Access is available via vids.new, featuring ready-made templates for businesses, community projects, and side hustles.
Transparency and Upcoming Features
Every clip generated with Omni 1.1 includes a SynthID digital watermark. This imperceptible identifier is embedded into the video frames, allowing viewers to verify that the content was generated using AI.
Furthermore, Google teased the upcoming arrival of text-to-speech functionality powered by Gemini 3.8 Flash-Lite. This feature will transform scripts into natural-sounding narration across more than 100 languages, simplifying the creation of social media clips and service explanations.
Business Utility and Tiers
While basic access is free for personal accounts, Google provides expanded capacity through Google Workspace Business and Enterprise plans. These tiers offer larger generation pools and centralized administrative controls tailored for marketing teams and global campaigns.
