Despite initial skepticism, President Donald Trump’s initiative to rebrand artificial intelligence as “super intelligence” is gaining traction among Silicon Valley’s most powerful figures. While the general public continues to use the term AI, tech leaders are increasingly falling in line with the President’s preferred terminology.
The 'Enemy' Declaration
The shift follows a stark warning from the administration. President Trump declared that “The White House considers anyone that uses the term, ‘Artificial Intelligence,’ as opposed to the highly accepted new and more accurate term, ‘Super Intelligence,’ THE ENEMY!” This rhetorical pressure appears to have triggered a wave of corporate compliance.
Corporate Rebranding Efforts
Elon Musk was among the first to pivot, promising to rename SpaceXAI to SpaceXSI. Marc Benioff followed suit, announcing that Salesforce would rename its AIForce platform to SIForce. While such moves may seem like quick capitulations, they signal a strategic shift in how these companies interact with the current administration.
Nvidia CEO Jensen Huang, who attended the summit where an executive order mandated government agencies use the term “super intelligence,” has also aligned his company's language. Nvidia has committed $1 billion to scientific advancement, specifically earmarking funds for “super intelligence research.”
Microsoft and the Broad Alignment
The latest executive to adopt the terminology is Microsoft’s Satya Nadella. In a recent post discussing the implementation of an “emergency brake” for the technology, Nadella repeatedly referred to it as “super intelligence,” moving away from the standard AI acronym.
This trend underscores a broader effort by Silicon Valley to ingratiate itself with the Trump administration during its second term, seeking a more cooperative relationship than the contentious one experienced during his first four years in office.
