The US executive branch is no longer acknowledging the existence of “artificial intelligence.” Going forward, official policy websites, policy documents, and press releases will refer only to “Super Intelligence,” following a new executive order signed by President Donald Trump.
The Rationale for the Rebrand
“The word super is the best word of all, and it’s the simplest,” Trump stated during an event announcing the launch of America.gov. He expressed a specific disdain for the word “artificial,” comparing it to “fake news.” Trump argued that the technology is “very powerful” and “very brilliant,” suggesting that the new terminology better reflects its nature.
The President first mentioned the rebranding plan at the United Nations General Assembly, aiming to quell public anxiety regarding the rapid advancement of AI and potential safety risks. While executive agencies are not required to retroactively edit past regulations, the order marks a significant shift: US officials are now expected to avoid the terms “artificial intelligence” or “AI” in official settings.
Regulation and Infrastructure
Following a White House luncheon with tech leaders, including Nvidia CEO Jensen Huang and Tesla CEO Elon Musk, Trump emphasized a preference for industry self-regulation. He noted that oversight is already inherently provided by agencies such as the Department of Justice and the FBI.
Addressing the physical requirements of the industry, Trump spoke optimistically about the expansion of data centers. Despite local hurdles, he suggested these facilities would become “very popular” as tech firms work to provide economic resources and support to the communities where they are built.
